communications director - sofia herradora
Sofia is the Vice President of Titanium Intermodal Inc., a Port of Oakland–based intermodal trucking and logistics provider. She brings over 15 years of experience in the drayage and transportation industry. She holds a degree in Political Economy from the University of California, Berkeley, as well as an Associate degree in Mass Media Communications.
Sofia began her career in logistics while still in college and has since grown within the industry, gaining hands-on experience across operations, compliance, finance, sales, and marketing. This well-rounded background has shaped her leadership approach, allowing her to bring a strategic, forward-thinking, and customer-centric perspective to her current role.
Often asked why she chose logistics, Sofia shares that the industry chose her. She is drawn to its dynamic nature and constant evolution—qualities that continue to challenge and inspire her even after more than a decade in the field.
As a woman in a traditionally male-dominated industry, Sofia is passionate about driving innovation and inclusion. She actively champions the integration of technology, including AI, digital tools, and modern communication strategies, to improve efficiency, visibility, and overall customer experience in logistics.
She is committed to building stronger, more connected supply chains while supporting the next generation of women leaders in logistics.
Special events Director – Lisa-marie likely
Scholarship Director – Susan Cholette
Susan has shuttled back and forth between academia and industry for the past 15 years. She has worked as a consultant for Aspen Technologies implementing supply chain solutions in manufacturing and distribution and as a project manager specializing in replenishment systems for Evant. She is currently a Professor in the Department of Decision Sciences at the SFSU College of Business, where she teaches Operations Management and Supply Chain Management. Even when she is not in the classroom or at her computer, logistics pervades her life as she enjoys recreational travel and exploring the great outdoors. Susan earned her BSE in Electrical Engineering at Princeton University and her Ph.D. in Operations Research at Stanford University. She advocates closer ties between industry and academia and has been managing the scholarship competition for over a decade.
Job Bank Director – Katie Reuland
Katie received her Bachelor of Science degree in Business Logistics from Smeal College of Business, The Pennsylvania State University, University Park, PA and has over 20 years experience in Supply Chain Operations. She has worked for Toys ‘R’ Us at their corporate office in Paramus New Jersey in their Operations Department, as Supply Chain Analyst at Cooking.com in Santa Monica, CA, and as Operations Manager at Robinson Salter in Marin County, CA. She is currently the Director of Operations at Down Etc. out of San Francisco, CA which a manufacture/importer of bedding products selling mostly to the hospitality industry. She loves the organization of the supply chain as well as customer service.